# Underdog Market > Indoor and outdoor flea market on M-37 in White Cloud, Michigan. Underdog Market is an indoor and outdoor flea market on M-37 in White Cloud, Michigan, with an indoor thrift side open Wednesday through Sunday and an outdoor vendor market Friday through Sunday, April through late fall. Admission and parking are free, and vendor spots are $5 a day or $10 for the weekend, cash only. ## Primary actions - [Apply for a Vendor Spot](https://underdogmarket37.com/apply): the main thing to do on this site. - [Get Directions](https://www.google.com/maps/dir/?api=1&destination=H67H%2B83+White+Cloud+Michigan): secondary action. - [Call](tel:+1-231-519-2693): +1-231-519-2693 - [Email](mailto:underdogmarket37@gmail.com): underdogmarket37@gmail.com ## Pages - [Home](https://underdogmarket37.com/): Indoor and outdoor flea market on M-37 in White Cloud, Michigan. Indoor thrift side Wed to Sun, outdoor market Fri to Sun in season. Free to shop. - [Hours](https://underdogmarket37.com/hours): Underdog Market hours in White Cloud, MI. Indoor thrift side open Wednesday to Sunday. Outdoor flea market Friday to Sunday, April through late fall. - [Vendors](https://underdogmarket37.com/vendors): Sell at Underdog Market on M-37. Vendor spots are $5 a day or $10 for the weekend, cash only. What to bring, rules, setup, food trucks, how to apply. - [Visit](https://underdogmarket37.com/visit): Plan a visit to Underdog Market at 529 North Evergreen on M-37 in White Cloud, Michigan. Free admission, no parking fee, directions, what to expect. - [FAQ](https://underdogmarket37.com/faq): Answers about Underdog Market in White Cloud, Michigan. Vendor pricing, payment, what to bring, prohibited items, weather, parking, free admission. - [Apply](https://underdogmarket37.com/apply): Apply for a vendor spot at Underdog Market on M-37 in White Cloud, Michigan. Spots are $5 a day or $10 for the weekend. Walk-ups welcome on market days. - [Christmas in July](https://underdogmarket37.com/christmas-in-july): Recap of Christmas in July 2026 (2026-07-24 to 2026-07-26) at Underdog Market. Next year's dates will be announced on the Facebook page. - [Privacy Policy](https://underdogmarket37.com/privacy): Privacy policy for Underdog Market vendor applications and website usage. ## Location 529 North Evergreen, White Cloud, MI 49349, US Right on M-37. Plus Code: H67H+83 Coordinates: 43.56335, -85.77238 Directions: https://www.google.com/maps/dir/?api=1&destination=H67H%2B83+White+Cloud+Michigan ## Schedule Indoor only (thrift side, outdoor market closed): - Wednesday: 12:00 to 19:00 - Thursday: 12:00 to 19:00 Indoor and outdoor: - Friday: 12:00 to 19:00 - Saturday: 08:00 to 17:00 - Sunday: 10:00 to 15:00 Closed: Monday, Tuesday. Note: Not all vendors set up at opening and not all stay until closing. Note: Outdoor hours may vary based on weather. The indoor side stays open in any weather. ## Season Indoor thrift side open Wednesday through Sunday. Outdoor market Friday through Sunday, April through late fall. Outdoor season start: 2026-04-10 Outdoor season end: 2026-11-30 ## Pricing - **Daily Vendor Spot** ($5): One day outdoor vendor space. Cash at the door. - **Weekend Pass** ($10): Covers Friday through Sunday. Cash, paid Friday. - **2026 Season Pass (Early Bird)** ($100): Full 2026 season vendor access at the early bird rate. Paid in person. Non-refundable. - **2026 Season Pass (Regular)** ($150): Full 2026 season vendor access at the regular rate. Paid in person. Non-refundable. - **Food Truck Spot** (by arrangement): Dedicated food truck area for mobile food vendors. Pricing based on arrangement. - Season passes return ahead of the 2027 outdoor season. 2026 rates were $100 early bird and $150 regular. - Cash only, paid in person at the market. No online payments, no phone payments. - Free admission and no parking fee for shoppers. ## Events ### Christmas in July at Underdog Market (past event, recap page) A full Christmas atmosphere at Underdog Market in the middle of summer. Decorations, holiday vendors, ornaments, handmade gifts, and holiday decor. Free to shop. - Dates: 2026-07-24 to 2026-07-26 - Page: https://underdogmarket37.com/christmas-in-july - The 2026 weekend is over. Next year's dates will be announced on the Facebook page. - Vendors interested in next year can apply and check the Christmas in July box: https://underdogmarket37.com/apply?event=cij ## Common questions - **What do I need to bring?** Everything. Vendors are responsible for their own tables, coverings, chairs, and merchandise. We provide the space and the foot traffic. - **Do I need any permits or insurance?** No permits or insurance required for vendors. - **How do I pay for my spot?** We only accept payments in person. Daily spots are $5 cash, paid at the door when you arrive. The weekend pass is $10 cash, paid on Friday, and covers Friday through Sunday. Season passes are also paid in person. No online payments, no phone payments. If anyone other than Underdog Market staff asks you for payment, do not pay them. - **Do I need to reserve a spot in advance?** Walk-ups are welcome on market days. For guaranteed placement or season passes, apply through our vendor form. - **Are there items that are not allowed?** The following items may not be sold at Underdog Market: firearms, ammunition, explosives, fireworks, tobacco products, vaping products, prepared foods without prior authorization from market management, counterfeit merchandise, and any illegal items. Vendors found selling prohibited items will be removed immediately with no refund. - **What are the setup and teardown times?** Vendors may begin setup before the market opens. Some vendors arrive after opening, some leave before closing. That is fine. Teardown at your own pace at the end of the day. - **What if the weather is bad?** Outdoor days operate rain or shine. Hours may be adjusted for severe weather. The indoor side stays open in any weather. Check our schedule for the latest updates. - **Can I get a refund on my season pass?** Season passes are non-refundable. - **Is there an entry fee to shop at the market?** No. Underdog Market is completely free for shoppers. There is no admission charge, no parking fee, no gate fee. Just show up and browse. - **I've never done a flea market before. Can I still sell?** Absolutely. Many of our vendors are first-timers having what amounts to a garage sale. No experience necessary. Bring your stuff, set it up, and sell. M-37 traffic does the rest. - **Is there parking?** Yes, and there is no parking fee. Underdog Market is completely free for shoppers. Just show up and browse. ## Agent discovery endpoints - [Full text for agents](https://underdogmarket37.com/llms-full.txt): every page of this site as one plain text file. - [Agent Skills Index](https://underdogmarket37.com/.well-known/agent-skills/index.json): Agent Skills Discovery RFC v0.2.0 index. - [Site Overview Skill](https://underdogmarket37.com/.well-known/agent-skills/underdog-market-overview/SKILL.md): How agents should interact with this site. - [Sitemap](https://underdogmarket37.com/sitemap.xml) - [Robots](https://underdogmarket37.com/robots.txt) ## What this site is not - Not an HTTP API. No OpenAPI spec, no programmatic API. - Not a remote MCP server. No MCP transport endpoint is exposed. - Not a protected resource. No OAuth or OIDC. ## Contact - Phone: +1-231-519-2693 - Email: underdogmarket37@gmail.com - Owner: Catherine Insley - Profile: https://www.facebook.com/whitecloudbowl/ - Profile: https://www.google.com/maps?cid=17763083057417414950 - Location: 529 North Evergreen, White Cloud, MI 49349, US --- # Page by page Each section below is the full text of one page of this site. --- # Underdog Market Hours > Underdog Market hours in White Cloud, MI. Indoor thrift side open Wednesday to Sunday. Outdoor flea market Friday to Sunday, April through late fall. Page: https://underdogmarket37.com/hours Underdog Market is open Wednesday through Sunday and closed Monday and Tuesday. The indoor thrift side is open all five days. The outdoor flea market runs Friday, Saturday, and Sunday, April through late fall. ## Schedule Indoor only (thrift side, outdoor market closed): - Wednesday: 12:00 to 19:00 - Thursday: 12:00 to 19:00 Indoor and outdoor: - Friday: 12:00 to 19:00 - Saturday: 08:00 to 17:00 - Sunday: 10:00 to 15:00 Closed: Monday, Tuesday. Note: Not all vendors set up at opening and not all stay until closing. Note: Outdoor hours may vary based on weather. The indoor side stays open in any weather. ## Season Indoor thrift side open Wednesday through Sunday. Outdoor market Friday through Sunday, April through late fall. Outdoor season start: 2026-04-10 Outdoor season end: 2026-11-30 ## Location 529 North Evergreen, White Cloud, MI 49349, US Right on M-37. Plus Code: H67H+83 Coordinates: 43.56335, -85.77238 Directions: https://www.google.com/maps/dir/?api=1&destination=H67H%2B83+White+Cloud+Michigan --- # Sell at Underdog Market > Sell at Underdog Market on M-37. Vendor spots are $5 a day or $10 for the weekend, cash only. What to bring, rules, setup, food trucks, how to apply. Page: https://underdogmarket37.com/vendors Vendor spots at Underdog Market are $5 a day or $10 for the Friday through Sunday weekend, cash only, paid in person. Bring your own tables, coverings, chairs, and merchandise. Walk-ups are welcome on market days. ## Pricing - **Daily Vendor Spot** ($5): One day outdoor vendor space. Cash at the door. - **Weekend Pass** ($10): Covers Friday through Sunday. Cash, paid Friday. - **2026 Season Pass (Early Bird)** ($100): Full 2026 season vendor access at the early bird rate. Paid in person. Non-refundable. - **2026 Season Pass (Regular)** ($150): Full 2026 season vendor access at the regular rate. Paid in person. Non-refundable. - **Food Truck Spot** (by arrangement): Dedicated food truck area for mobile food vendors. Pricing based on arrangement. - Season passes return ahead of the 2027 outdoor season. 2026 rates were $100 early bird and $150 regular. - Cash only, paid in person at the market. No online payments, no phone payments. - Free admission and no parking fee for shoppers. ## Questions and answers - **What do I need to bring?** Everything. Vendors are responsible for their own tables, coverings, chairs, and merchandise. We provide the space and the foot traffic. - **Do I need any permits or insurance?** No permits or insurance required for vendors. - **How do I pay for my spot?** We only accept payments in person. Daily spots are $5 cash, paid at the door when you arrive. The weekend pass is $10 cash, paid on Friday, and covers Friday through Sunday. Season passes are also paid in person. No online payments, no phone payments. If anyone other than Underdog Market staff asks you for payment, do not pay them. - **Do I need to reserve a spot in advance?** Walk-ups are welcome on market days. For guaranteed placement or season passes, apply through our vendor form. - **Are there items that are not allowed?** The following items may not be sold at Underdog Market: firearms, ammunition, explosives, fireworks, tobacco products, vaping products, prepared foods without prior authorization from market management, counterfeit merchandise, and any illegal items. Vendors found selling prohibited items will be removed immediately with no refund. - **What are the setup and teardown times?** Vendors may begin setup before the market opens. Some vendors arrive after opening, some leave before closing. That is fine. Teardown at your own pace at the end of the day. - **What if the weather is bad?** Outdoor days operate rain or shine. Hours may be adjusted for severe weather. The indoor side stays open in any weather. Check our schedule for the latest updates. - **Can I get a refund on my season pass?** Season passes are non-refundable. - **I've never done a flea market before. Can I still sell?** Absolutely. Many of our vendors are first-timers having what amounts to a garage sale. No experience necessary. Bring your stuff, set it up, and sell. M-37 traffic does the rest. ## How to apply Apply for a Vendor Spot: https://underdogmarket37.com/apply --- # Visit Underdog Market > Plan a visit to Underdog Market at 529 North Evergreen on M-37 in White Cloud, Michigan. Free admission, no parking fee, directions, what to expect. Page: https://underdogmarket37.com/visit Underdog Market is at 529 North Evergreen in White Cloud, Michigan, right on M-37. Admission is free and there is no parking fee. Just show up and browse. ## Location 529 North Evergreen, White Cloud, MI 49349, US Right on M-37. Plus Code: H67H+83 Coordinates: 43.56335, -85.77238 Directions: https://www.google.com/maps/dir/?api=1&destination=H67H%2B83+White+Cloud+Michigan ## Directions - From Grand Rapids: Take M-37 north, about 46 miles. - From Grant: Take M-37 north, about 17 miles. - From Newaygo: Take M-37 north, about 10 miles. - From Baldwin: Take M-37 south, about 25 miles. - From Fremont: Take M-82 east to Newaygo, then M-37 north, about 20 miles. - From Hesperia: Take M-20 east to White Cloud, about 14 miles. - From Big Rapids: Take M-20 west to White Cloud, about 25 miles. - From Reed City: Take US-131 south to M-20 (exit 131), then M-20 west to White Cloud, about 41 miles. - From Howard City: Take M-82 west to Newaygo, then M-37 north, about 29 miles. ## Schedule Indoor only (thrift side, outdoor market closed): - Wednesday: 12:00 to 19:00 - Thursday: 12:00 to 19:00 Indoor and outdoor: - Friday: 12:00 to 19:00 - Saturday: 08:00 to 17:00 - Sunday: 10:00 to 15:00 Closed: Monday, Tuesday. Note: Not all vendors set up at opening and not all stay until closing. Note: Outdoor hours may vary based on weather. The indoor side stays open in any weather. ## Questions and answers - **Is there an entry fee to shop at the market?** No. Underdog Market is completely free for shoppers. There is no admission charge, no parking fee, no gate fee. Just show up and browse. - **Is there parking?** Yes, and there is no parking fee. Underdog Market is completely free for shoppers. Just show up and browse. - **What if the weather is bad?** Outdoor days operate rain or shine. Hours may be adjusted for severe weather. The indoor side stays open in any weather. Check our schedule for the latest updates. --- # Frequently Asked Questions > Answers about Underdog Market in White Cloud, Michigan. Vendor pricing, payment, what to bring, prohibited items, weather, parking, free admission. Page: https://underdogmarket37.com/faq Quick answers for shoppers and vendors at Underdog Market, the indoor and outdoor flea market on M-37 in White Cloud, Michigan. ## Questions and answers - **What do I need to bring?** Everything. Vendors are responsible for their own tables, coverings, chairs, and merchandise. We provide the space and the foot traffic. - **Do I need any permits or insurance?** No permits or insurance required for vendors. - **How do I pay for my spot?** We only accept payments in person. Daily spots are $5 cash, paid at the door when you arrive. The weekend pass is $10 cash, paid on Friday, and covers Friday through Sunday. Season passes are also paid in person. No online payments, no phone payments. If anyone other than Underdog Market staff asks you for payment, do not pay them. - **Do I need to reserve a spot in advance?** Walk-ups are welcome on market days. For guaranteed placement or season passes, apply through our vendor form. - **Are there items that are not allowed?** The following items may not be sold at Underdog Market: firearms, ammunition, explosives, fireworks, tobacco products, vaping products, prepared foods without prior authorization from market management, counterfeit merchandise, and any illegal items. Vendors found selling prohibited items will be removed immediately with no refund. - **What are the setup and teardown times?** Vendors may begin setup before the market opens. Some vendors arrive after opening, some leave before closing. That is fine. Teardown at your own pace at the end of the day. - **What if the weather is bad?** Outdoor days operate rain or shine. Hours may be adjusted for severe weather. The indoor side stays open in any weather. Check our schedule for the latest updates. - **Can I get a refund on my season pass?** Season passes are non-refundable. - **Is there an entry fee to shop at the market?** No. Underdog Market is completely free for shoppers. There is no admission charge, no parking fee, no gate fee. Just show up and browse. - **I've never done a flea market before. Can I still sell?** Absolutely. Many of our vendors are first-timers having what amounts to a garage sale. No experience necessary. Bring your stuff, set it up, and sell. M-37 traffic does the rest. - **Is there parking?** Yes, and there is no parking fee. Underdog Market is completely free for shoppers. Just show up and browse. --- # Become a Vendor > Apply for a vendor spot at Underdog Market on M-37 in White Cloud, Michigan. Spots are $5 a day or $10 for the weekend. Walk-ups welcome on market days. Page: https://underdogmarket37.com/apply Fill out the vendor form on this page and Underdog Market will be in touch. Walk-ups are also welcome on market days. ## Pricing - **Daily Vendor Spot** ($5): One day outdoor vendor space. Cash at the door. - **Weekend Pass** ($10): Covers Friday through Sunday. Cash, paid Friday. - **2026 Season Pass (Early Bird)** ($100): Full 2026 season vendor access at the early bird rate. Paid in person. Non-refundable. - **2026 Season Pass (Regular)** ($150): Full 2026 season vendor access at the regular rate. Paid in person. Non-refundable. - **Food Truck Spot** (by arrangement): Dedicated food truck area for mobile food vendors. Pricing based on arrangement. - Season passes return ahead of the 2027 outdoor season. 2026 rates were $100 early bird and $150 regular. - Cash only, paid in person at the market. No online payments, no phone payments. - Free admission and no parking fee for shoppers. ## How to apply Apply for a Vendor Spot: https://underdogmarket37.com/apply --- # Christmas in July 2026 Recap > Recap of Christmas in July 2026 (2026-07-24 to 2026-07-26) at Underdog Market. Next year's dates will be announced on the Facebook page. Page: https://underdogmarket37.com/christmas-in-july ## Event ### Christmas in July at Underdog Market (past event, recap page) A full Christmas atmosphere at Underdog Market in the middle of summer. Decorations, holiday vendors, ornaments, handmade gifts, and holiday decor. Free to shop. - Dates: 2026-07-24 to 2026-07-26 - Page: https://underdogmarket37.com/christmas-in-july - The 2026 weekend is over. Next year's dates will be announced on the Facebook page. - Vendors interested in next year can apply and check the Christmas in July box: https://underdogmarket37.com/apply?event=cij --- # Privacy Policy > Privacy policy for Underdog Market vendor applications and website usage. Page: https://underdogmarket37.com/privacy The vendor application collects a name, city, phone number, email address, vendor type, a description of what is sold, and optional social links and notes. Underdog Market uses it to review and answer applications and does not sell or share it for marketing. The full policy is on the page.