# Underdog Market

> Outdoor flea market on M-37 in White Cloud, Michigan.

Underdog Market is an outdoor flea market on M-37 in White Cloud, Michigan. Vendor spots are $5 per day or $10 for the full weekend. Season passes available. Free to shop. Opens April 10, 2026.

## Primary actions

- [Apply for a Vendor Spot](https://underdogmarket37.com/apply.html): the main thing to do on this site.
- [Get Directions](https://www.google.com/maps/dir/?api=1&destination=H67H%2B83+White+Cloud+Michigan): secondary action.
- [Call](tel:+1-231-519-2693): +1-231-519-2693
- [Email](mailto:underdogmarket37@gmail.com): underdogmarket37@gmail.com

## Location

529 North Evergreen, White Cloud, MI 49349, US

## Schedule

- Friday, Saturday: 08:00 to 17:00
- Sunday: 10:00 to 15:00

## Season

Opens April 10, 2026. Runs Friday through Sunday, April through late fall.
Start date: 2026-04-10
End date: 2026-11-30

## Pricing

- **Daily Vendor Spot** ($5): One day outdoor vendor space. Cash at the door.
- **Weekend Pass** ($10): Covers Friday through Sunday. Cash, paid Friday.
- **Season Pass (Early Bird)** ($100): Full 2026 season vendor access. Early bird deadline May 1, 2026.
- **Season Pass (Regular)** ($150): Full 2026 season vendor access. Paid in person.

## Common questions

- **What do I need to bring?** Everything. Vendors are responsible for their own tables, coverings, chairs, and merchandise. We provide the space and the foot traffic.
- **Do I need any permits or insurance?** No permits or insurance required for vendors.
- **How do I pay for my spot?** We only accept payments in person. Daily spots are $5 cash, paid at the door when you arrive. The weekend pass is $10 cash, paid on Friday, and covers Friday through Sunday. Season passes are also paid in person. No online payments, no phone payments. If anyone other than Underdog Market staff asks you for payment, do not pay them.
- **Do I need to reserve a spot in advance?** Walk-ups are welcome on market days. For guaranteed placement or season passes, apply through our vendor form.
- **Are there items that are not allowed?** The following items may not be sold at Underdog Market: firearms, ammunition, explosives, fireworks, tobacco products, vaping products, prepared foods without prior authorization from market management, counterfeit merchandise, and any illegal items. Vendors found selling prohibited items will be removed immediately with no refund.
- **What are the setup and teardown times?** Vendors may begin setup before the market opens. On Fridays, vendors are welcome to stay past 5 PM as long as shoppers are still coming through. Teardown at your own pace at the end of the day.
- **What if the weather is bad?** We operate rain or shine. Hours may be adjusted for severe weather, especially on Friday mornings during early spring and late fall. Check our schedule for the latest updates.
- **Is there an entry fee to shop at the market?** No. Underdog Market is completely free for shoppers. There is no admission charge, no parking fee, no gate fee. Just show up and browse.
- **I have never done a flea market before. Can I still sell?** Absolutely. Many of our vendors are first timers having what amounts to a garage sale. No experience necessary. Bring your stuff, set it up, and sell. M-37 traffic does the rest.
- **Is there parking?** Yes. Free parking is available on site.
- **Can I bring my dog?** We love pets, but unfortunately they are not allowed at Underdog Market. Please leave your furry friends at home.
- **Is the market family friendly?** Yes. Underdog Market is a family friendly event. Bring the kids.
- **Are there food trucks?** Food trucks rotate on a week to week basis. Check back close to market day to see who is up next.

## Agent discovery endpoints

- [Agent Skills Index](https://underdogmarket37.com/.well-known/agent-skills/index.json): Agent Skills Discovery RFC v0.2.0 index.
- [Site Overview Skill](https://underdogmarket37.com/.well-known/agent-skills/underdog-market-overview/SKILL.md): How agents should interact with this site.
- [Sitemap](https://underdogmarket37.com/sitemap.xml)
- [Robots](https://underdogmarket37.com/robots.txt)

## What this site is not

- Not an HTTP API. No OpenAPI spec, no programmatic API.
- Not a remote MCP server. No MCP transport endpoint is exposed.
- Not a protected resource. No OAuth or OIDC.

## Contact

- Phone: +1-231-519-2693
- Email: underdogmarket37@gmail.com
- Owner: Catherine Insley
- Location: 529 North Evergreen, White Cloud, MI 49349, US