Special Event
Christmas in July
Friday, July 24 — Sunday, July 26, 2026
Underdog Market · M-37 · White Cloud, MI
Friday, July 24 — Sunday, July 26, 2026
Underdog Market · M-37 · White Cloud, MI
Cat had a cabinet full of Christmas decorations and a market that was never going to be open in December. So she did the obvious thing: bring Christmas to the market in the middle of summer.
The vendors got excited. The shoppers will too. For one weekend, the whole market gets the Christmas treatment — decorations everywhere, that Christmas-in-July novelty that makes people pull off M-37 just to see what's going on.
Free to shop. Free to park. Same Underdog Market on a different kind of day.
A regular weekend at Underdog Market with the Christmas dial turned all the way up.
Lights, trees, garland, the works. Cat is finally getting to use the Christmas stuff she has been collecting for years.
Ornaments, handmade gifts, holiday décor, vintage Christmas finds. Plus all the regular vendors who make Underdog what it is.
Backdrops set up across the market. Family pictures, weird summer-Santa selfies, content for the group chat. Bring your phone.
Food trucks rotate week to week. Watch our Facebook page for who is set up that weekend.
If you make, collect, or resell anything with a Christmas hook — this is your weekend. We are actively looking for vendors who can lean into the theme.
Same vendor pricing as any other weekend. $5 per day or $10 for the full Friday-Sunday weekend pass. Cash, paid Friday at the door.
Apply for Christmas in JulyWe are still locking down decoration plans, photo spots, and the featured vendor lineup for the weekend. Check back here closer to July 24, or follow us on Facebook for updates.
Friday, July 24 — Sunday, July 26, 2026 · 529 North Evergreen, White Cloud, MI
Apply Now Back to Underdog Market