Christmas in July 2026
Friday, July 24 through Sunday, July 26, 2026
Underdog Market · M-37 · White Cloud, MI
Christmas in July 2026 is in the books. Thank you to everyone who came out to shop and to every vendor who set up. Next year's dates will be announced on our Facebook page.
Why Christmas in July?
Cat had a cabinet full of Christmas decorations and a market that was never going to be open in December. So she did the obvious thing: bring Christmas to the market in the middle of summer.
For one weekend, the whole market gets the Christmas treatment. Decorations everywhere, and that Christmas-in-July novelty that makes people pull off M-37 just to see what's going on.
Free to shop. Free to park. Same Underdog Market on a different kind of day.
About the Weekend
A regular weekend at Underdog Market with the Christmas dial turned all the way up.
Full Christmas Décor
Lights, trees, garland, the works. The Christmas stuff Cat has been collecting for years.
Holiday Vendors
Ornaments, handmade gifts, holiday décor, vintage Christmas finds. Plus all the regular vendors who make Underdog what it is.
Photo Moments
Family pictures, weird summer-Santa selfies, content for the group chat.
Calling All Holiday Vendors
Interested in vending next year's Christmas in July? Apply and check the Christmas in July box.
Same vendor pricing as any other weekend. $5 per day or $10 for the full Friday through Sunday weekend pass. Cash, paid Friday at the door.
Apply and Check the Christmas in July BoxNext Year
Next year's Christmas in July dates are not set yet. Follow us on Facebook and you will be the first to know.
The Market Is Open Every Week
Indoor thrift side Wednesday through Sunday. Outdoor market Friday through Sunday, April through late fall.
See the Hours Back to Underdog Market