Privacy Policy

Last updated: March 20, 2026

Who We Are

Underdog Market is an indoor and outdoor flea market located at 529 North Evergreen, White Cloud, MI 49349. This privacy policy explains how we collect, use, and protect your information when you use our website at underdogmarket37.com.

What We Collect

When you submit a vendor application through our website, we collect:

  • First and last name
  • City (not full address)
  • Phone number
  • Email address
  • Vendor type and product description
  • Social media links (optional)
  • Additional notes (optional)

How We Use Your Information

We use the information you provide to:

  • Review and process your vendor application
  • Contact you about your application status
  • Send you market updates and logistics information if approved
  • Promote your vendor booth to shoppers (social media links only, and only if you provide them)

We do not sell, trade, or share your personal information with third parties for marketing purposes.

How We Store Your Information

Your application data is stored securely on Cloudflare's infrastructure. Access to application data is restricted to Underdog Market administrators only.

Email Communications

When you submit an application, you will receive an automated confirmation email. You may also receive emails about your application status (approved, waitlisted, etc.). These are transactional emails related to your application, not marketing emails.

Cookies

This website does not currently use tracking cookies. If we add analytics in the future, we will update this policy and provide notice.

Your Rights

You may request that we delete your application data at any time by contacting us. We will remove your information from our systems within 30 days of your request.

Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect information from children under 13.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated date.

Contact

Questions about this privacy policy? Reach us through the contact form on our website or visit us on market days at 529 North Evergreen, White Cloud, MI 49349.