Visit Underdog Market

Underdog Market is at 529 North Evergreen in White Cloud, Michigan, right on M-37. Admission is free and there is no parking fee. Just show up and browse.

Where we are

Underdog Market
529 North Evergreen
White Cloud, MI 49349
Plus Code: H67H+83

Located right on M-37

Directions in Google Maps

Open in Apple Maps

Free to shop

Underdog Market is completely free for shoppers. There is no admission charge, no parking fee, no gate fee. Just show up and browse.

When to come

The indoor thrift side is open Wednesday through Sunday. The outdoor market runs Friday through Sunday, April through late fall. We are closed Monday and Tuesday.

  • Friday: 12:00 PM to 7:00 PM. Extended evening hours by popular demand.
  • Saturday: 8:00 AM to 5:00 PM. Full day market. Come early for the best selection.
  • Sunday: 10:00 AM to 3:00 PM. Shorter Sunday market. Great for casual browsing.
  • Wednesday and Thursday: 12:00 PM to 7:00 PM. Indoor thrift side open. Outdoor market closed.

See the full hours and what is open right now.

Directions from nearby towns

White Cloud is where M-37 and M-20 meet, and the market is right on M-37. Distances are approximate driving distances.

From Grand Rapids
Take M-37 north, about 46 miles.
From Grant
Take M-37 north, about 17 miles.
From Newaygo
Take M-37 north, about 10 miles.
From Baldwin
Take M-37 south, about 25 miles.
From Fremont
Take M-82 east to Newaygo, then M-37 north, about 20 miles.
From Hesperia
Take M-20 east to White Cloud, about 14 miles.
From Big Rapids
Take M-20 west to White Cloud, about 25 miles.
From Reed City
Take US-131 south to M-20 (exit 131), then M-20 west to White Cloud, about 41 miles.
From Howard City
Take M-82 west to Newaygo, then M-37 north, about 29 miles.

For turn by turn directions from where you are, use the Google Maps directions link.

What to expect

An indoor thrift side and an outdoor market with local vendors. From vintage finds to fishing gear to handmade goods, every week brings something different to discover.

  • Not all vendors set up at opening, some arrive later.
  • Not all vendors stay until closing, some leave earlier.
  • Saturday is the full day market. Come early for the best selection.

Weather

Outdoor days operate rain or shine. Hours may be adjusted for severe weather. The indoor side stays open in any weather. Check our schedule for the latest updates.

Got stuff to sell?

Vendor spots are $5 a day or $10 for the weekend. No experience needed. Just show up, set up, and sell.

Vendor Info Read the FAQ